Optimize Your Sales Force

Location Analytics Inc. (LAI) is a sales force effectiveness consultancy that helps organizations with large field sales forces maximize revenue through territory design, sales force sizing, call planning, and location-based data and analytics. Founded by Ken Kramer and David Hanlin, we bring more than 50 combined years of experience in sales optimization to every engagement.

We help growth leaders answer the questions that drive field sales performance: how many reps do you need, how often should each account be called on, how should territories be designed, and where should reps be located to maximize their time selling. When these decisions are grounded in data and designed together, the results are measurable.

LAI offers consulting engagements, software-enabled projects through our partnership with eSpatial, or a combination of both. We work with mid-size to large organizations across Pharmaceutical, Medical Products, Consumer Packaged Goods, and Business Services.

How Many Calls?

What’s the right frequency of calls for each account?

How Many Reps?

How many reps are needed to achieve goals and how much incremental revue will an additional rep add?

Optimal Territories

Design optimal territories to maximize rep utilization across the board

Optimal Routes

Optimize routes and schedules to enable more sales calls in less time, every day

Location Analytics, Inc. is a sales force effectiveness consultancy focused at the intersection of location based data, analytics and sales optimization. We have decades of experience delivering software, services and data for territory alignment, sales force sizing, call planning and targeting.

We help Growth Leaders determine how many sales reps they should have, how often each account should be called on, how to optimally design their territories and where is the ideal location for the rep to reside – all to maximize the sales rep utilization and revenues.

Solutions

Services

Expert services to help you maximize your field sales resources.

Data

At the core of solving most problems is data. We provide customer level, market specific data to leverage in the sales planning process.

Software

We can recommend the leading software solutions to for territory alignment and route optimization.
What does Location Analytics Inc. do?
Location Analytics Inc. is a sales force effectiveness consultancy. We help organizations with large or complex field sales forces maximize revenue through territory design and optimization, sales force sizing, call planning, customer segmentation, and location-based data analytics. We work as consultants, through software, or a combination of both depending on what fits the client’s situation.
Who does Location Analytics Inc. work with?
We work primarily with mid-size to large organizations in industries where field sales is a primary revenue driver, including Pharmaceutical, Medical Products, Consumer Packaged Goods (CPG), and Business Services. Our clients typically have sales forces large enough that territory design, rep deployment, and call planning decisions have a direct and measurable impact on performance.
How is Location Analytics different from a typical sales consulting firm?
LAI’s founders spent decades building and leading TerrAlign, one of the leading territory optimization firms in the country, before its acquisition by MapAnything and then Salesforce. We bring practitioner-level depth, not generalist consulting. Every engagement is led by principals with direct experience in the work, not junior staff following a framework.
How do I know if territory optimization is right for my organization?
If your sales force has not had a territory realignment in more than two years, if you are adding or reducing headcount, if reps are consistently over- or under-achieving quota in ways that do not reflect effort, or if you are entering a new market, territory optimization is likely worth exploring. Reach out and we will give you an honest assessment of whether it makes sense for your situation.
How do I get started?
Contact us through our contact page or email info@locationanalyticsinc.com. We will set up a time to learn about your organization, ask a few questions, and share whether and how we can help. No obligation, no sales pressure.